9/10/23

Hamilton Lindley How to Get your Team to Support Major Change

Navigating Change: A Leadership Perspective

Ladies and gentlemen, let me share with you a tale of transformation, one that carries vital lessons for leaders amidst a rapidly evolving landscape. This story centers on Steve, who found himself at the helm of his organization's annual executive meeting, tasked with delivering news that would reshape the very core of their operations. Brace yourselves, as we delve into a narrative of adaptation and evolution.

Steve's mission was clear: to convey that their existing modus operandi was no longer sustainable and that a radical shift was imperative. Such a transformation, he believed, would permeate every facet of their company, touching every interaction and process. The magnitude of this announcement was not lost on Steve, nor was it lost on the executives in the room.

In justifying his decision, Steve uttered words that reverberated through the room: "The model that has served us well will not serve us well moving ahead, and it is dead." In the aftermath of this declaration, a range of emotions washed over the executives, from curiosity to shock. Questions flew: "What do you mean it's no longer alive?" "Who will we be interacting with now?" "Is this going to tear us apart?" "How will this impact our roles?"

Steve's experience, while seemingly unique, is a reflection of the evolving landscape of organizations. Disruption, demands for change, and transformative shifts have become the new norm. In this era, we must glean insights from the complexities of leadership in the face of such change.

**The Perils of Change and the Urge to Belong**

Traditionally, change management strategies have followed a top-down approach: "develop a vision, modify the structure, roll out the new program, and secure buy-in." Yet, as the world shifts towards more emergent, empowered, and purpose-driven approaches, leading substantial, complex change remains an intricate challenge. The failure rate of transformation programs looms large. The contemporary context demands change initiatives that are swift, met with minimal resistance, and deliver enduring results.

However, beneath the surface, hidden dynamics exert a profound influence on organizational behavior and effectiveness. Just as gravity acts invisibly upon objects, these dynamics shape human behavior. Amidst this intricate tapestry of change, one force looms large—the primal instinct to belong.

Belonging, in its most elemental form, is a survival instinct. It enables human infants to navigate the treacherous journey to adulthood and empowers adult humans to thrive in social settings. Yet, change introduces an element of peril to this innate sense of belonging. It challenges long-held commitments and assumptions.

Research sheds light on an intriguing correlation: the top 12% of effective transformation leaders placed a premium on belonging. What does this emphasis entail? It implies that effective leadership must operate in two seemingly paradoxical directions. On one hand, leaders must invest substantial time and effort in fostering a sense of comfort, connection, and meaningful engagement among their teams. Phrases like "No one gets left behind in this change" and "You are essential to me" epitomize this approach. Simultaneously, leaders must recognize that transformation necessitates a degree of "un-belonging," a process that entails two key facets:

1. Empowering individuals to disengage from previous loyalties, including assumptions that no longer align with current contexts, modes of operation, and team structures.

2. Detaching from group beliefs to facilitate the emergence of innovative solutions.

Excessive belonging can stifle the birth of fresh possibilities.

**Four Approaches to Balancing Belonging and Un-Belonging**

Steve's leadership journey demanded that he persuade his team to embrace a new organizational model by nurturing un-belonging. He achieved this by delicately and resolutely detaching them from their existing paradigms, all while resisting the allure of clinging to viewpoints he once held dear, a process that felt akin to a betrayal.

So, how can leaders strike the delicate balance between belonging and un-belonging while addressing the primal human desire for comfort amidst disruption? How can they foster both loyalty and the capacity to depart from what no longer serves them? Here, we explore four distinct approaches:

**1. Be Mindful of Your Emotions:** Amidst upheaval, Steve engaged in introspection, acknowledging his own emotions. He confronted his anger at relinquishing a paradigm that had served him well. His sense of belonging was under siege. This introspection triggered a neurochemical shift, affecting the prefrontal cortex—the seat of decision-making and the ability to transition from a reactive impulse to a deliberate, creative response. This neurochemical balance impacts executive function, encompassing our planning abilities, decision-making skills, and information absorption. Leaders must master the art of "being before doing," tuning into their own mental and emotional reactions to circumstances. Consciously focusing on the present moment expands awareness, preventing impulsive reactions and enabling the evaluation of alternative possibilities.

**2. Identify What's Worth Preserving:** Steve grasped the importance of systemic perception—recognizing that visible signs often signify deeper issues. He attentively observed his team as they sought to preserve their existing structure. Teams approached him, advocating for the preservation of their camaraderie and presenting their achievements. Beneath these pleas lay an unspoken message: "We're a tight-knit team; don't tear us apart." Steve discerned that his employees, tethered to their teams as tightly as to family, would struggle to conceive alternative organizational designs. It was a painful, emotional process for the team members. In essence, leaders must peer beyond surface-level resistance or reluctance to change, seeking to unearth what individuals cherish and defend. This approach enables leaders to engage in conversations that address deep-seated loyalties with empathy and respect.

**3. Facilitate Uncomfortable Dialogues:** Steve confronted this dynamic within his team head-on. He prompted his team to explore the discomfort associated with disbandment, emphasizing the importance of articulating these emotions. He posed the question: "Why do you feel uneasy about our team's restructuring?" This intervention proved transformational, allowing individuals to recognize their loyalty as an emotion obstructing the company's seamless transition to a more viable, product-centric, global organization. These candid conversations, despite their inherent challenges, liberated the team to embrace un-belonging and venture into a different future. Steve vividly recalls the outcome: "There was energy, enthusiasm; people settled into their new environment, and so it started rolling." The team seamlessly transitioned from their old roles to their new responsibilities, reshaping the landscape of their work environment. The truth had set them free.

**4. Weigh the Costs and Rewards of Change:** In the realm of leadership, there is no such thing as a free lunch. Leaders, being human, often tend to emphasize the rewards of change while downplaying the costs. By acknowledging

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